Reading Reflection No. 2

Thinking, fast and slow, Daniel Kahneman

1.      The general theme of the book was to identify how the effort and energy put in to thinking affects us. He brings up many patterns that affect us like the halo effect and endowment affect. He uses this to help us know how to target people with different types of ads.

2.      Daniel says there are two systems of thinking one is fast other is slow. I have used those two systems in this class when I take the cupcakes and when I’m doing the assignments. In interview you got to think fast where as in the reflection you can slow think to get a better idea and a more in-depth one.

3.      I would create an exercise to test the anchoring effect that Daniel talks about. I would have an add that have different information exposed differently to the participant and we would see what got the attention the most with a survey.

4.      The biggest ‘aha’ moment was that the average person makes a hundred decisions a day which is crazy to think about. And that people that do it for a living is even more. I thought about what decisions I make in the day I almost everything I do is a decision which was crazy.