Testing the Hypothesis, Part 2
Who:
Through the interviews I found out there is a group of people that may normally be people that would purchase the streaming service, but don’t as they don’t follow sports. One interviewee didn’t watch any sports but liked to go to gator football games. He was someone that I thought was a potential buyer, but he wasn’t as he never watched tv let alone sports as he had no cable. There was another female athlete that I believed would purchase the service, but she said no as she watched game film to improve her game rather than other sports.
What:
The need I identified is different from the ESPN and other sports streamers is that they can only provide that teams that are playing on their network. With this you would get every team as it is from the sport that the tv rights will be gained. The problem maybe that not many people watch all sports.
Why:
The cause is different as they don’t need all the sports as they don’t watch any or just watch one sport. They don’t have the same reason to purchase the service as the people in the boundaries.
Inside the boundary
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Outside the boundary
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People that watch multiple sports
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People that watch one sport or no sports.
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The need is that they want a cheap way to watch all the sports.
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The need is not for a service of sports when they don’t watch sports.
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The need exists because of their love for sports and desire to watch sports.
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The need maybe needed to show at a bar where all fans may be like a sports bar.
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Hey, Ishan! I can definitely see this product falling under a more niche market. And with a lot of illegal streaming services, a lot of people who watch multiple sports might use that source as a cheaper alternative. There has to be a more incentivized way for people to buy the service rather than just have it fulfill the need of watching multiple sports games. Some added bonus might bring in that demographic that falls "outside the boundary" too.
ReplyDeleteHi Ishan,
ReplyDeleteStreaming platforms and services have been such a huge market of opportunities as they have been rising in popularity rapidly in the last 10 years. While I do think a sports streaming service could be a strong opportunity, as I haven't really heard of a specific sports streaming platform, the sports broadcast world in general has such large, established, stiff competition it would really need to have a huge pull in some way to set it apart from regular cable or other live streams of sports considering it is hard to deviate as a consumer from something that is in essence not a problem for many dedicated sports-viewers in your target market.