Figuring Out Buyer Behavior No. 1

Choosing a segment:

            For this assignment, I choose the segment of people that watch multiple sports. The three interviewees are students or people that watched multiple sports.

Interviews:

            The first interviewee watched soccer and football mainly but liked to watch basketball from time to time. However, with the best soccer being played in Europe he said it was hard to watch all the games. He said that this is definitely something he might invest in as it would make it easier for him to watch the sports. Right now, he says that he just uses reddit to stream and watch the games that he wants to watch.

            The second interviewee is an avid hockey fan but also likes to watch baseball and sometimes other sports. He said that he mainly watches whatever he can find on tv and when there isn’t something he likes on, he would search ESPN’s streaming service. He said that the product was something he would get because ESPN doesn’t always have all the sports and never has hockey.

            The third interviewee watched cricket mainly but also watched football. He said that he pays for the cricket channel so that he can watch but doesn’t always have his team on. He said that when his team is playing and not on the channel, he tries to find a stream online. He also said the product is definitely something he would buy if they can choose what team they get to watch.

What I learned:

            I learned that the segment is the main group that will be purchasing the product. These people are the group that I need to go after. However, I also learned that they are avid followers of one sport mainly so that makes me believe that one sport watcher may switch. I also learned that Reddit is a go to for streaming as they provide almost everything for free.

How I describe the segment:

            The segment is a multiple sports watcher but can be an avid fan of only one sport and just enjoys watching other sports. This segment is one that needs a lot of attention as it will be where we get most customers.